The Road to Park Lane, told by Creative Director Ola Törn-Lindhe
Since 1984, we’ve been creating casual but sophisticated clothing – the perfect blend of British influence with that special New England twist.
We call it American English.
American English – with a Swedish touch
It all started with a genuine love for fashion, American east coast tradition and New England university charm. Combining these ingredients with our expertise and Swedish eye for quality, practicality, and modern design seemed like a natural step for us to take – the result was “American English”.
Quality and affordable fashion has always been a key factor – it still is.
Our first Park Lane collection presented in 2000 was an instant success, born from our idea of offering top-quality, fashionable clothing with a casual and sophisticated look. It took a lot of new thinking, dedication, and determination to create our very own American English style and to be able to offer it at an
affordable price. By weaving together our experience in fashion and sportswear with inspiration from New England tradition and the timeless beauty of the Ivy League universities, we were able to create the world of Park Lane - a modern take on New England style with British roots.
Park Lane is now available in 550 stores in 6 European countries. We’re proud that 750,000 American English garments are added to wardrobes every day.
We embrace the challenge of creating beautiful, easy to wear yet elegant clothing. We know that our customers want the best quality, originality and practicality included in their everyday fashion clothing. At Park Lane, we love our products and care intensely about every little detail that goes into making each garment unique and memorable.
The Park Lane Promise Continues
During the last few years, Park Lane has become a strong brand. We promise to continue making innovative and casually sophisticated clothing just right for your lifestyle. We’ll continue to put our heart and soul into every new collection, using creative new styles and materials.
Creating Garments That
You Want to Wear
The Park Lane lifestyle represents an international look of modern classics like oxfords shirts, cable crewneck pullovers, and club blazers that are certain to become your wardrobe favorites.